CONTENTS

 

 

Companions for the Journey    i

 

Contents      ii

 

Introduction      iii

 

CHAPTER 1: THE NEED FOR PROMOTION OF THE SFO      1

 

CHAPTER 2: SOME MEMBERSHIP STATISTICS      4

  Results of regional questionnaires    6

 

CHAPTER 3: SFO PROMOTION RESOURCES    11

  Promotion    11

  Enquirers come to their vocation in stages      11

  People     12

  Literature    13

 

CHAPTER 4: METHODS OF PROMOTION      16

  For the individual      16

  For the fraternity      18

 

CHAPTER 5: HOW TO PLAN A FRATERNITY PROMOTION      21

  Who should do the planning?      21

  The planning process      21

 

CHAPTER 6: WHAT HAVE WE LEARNT?     26

Difficulties  26

Some lessons learnt  26

  Other issues    27

 

APPENDIX: USING THIS MANUAL TO CONDUCT A PROMOTION

WORKSHOP  28

  The need for promotion workshops      28

  A suggestion for a workshop program      28

  Session 1: The Need for a Promotion Program  30

  Session 2: Promotion resources      30

  Session 3: Methods of promotion      31

  Session 4: How to plan a fraternity promotion  33

  Session 5: Discussion groups    34

  Session 6: Where do we go from here?    36